May 2019

Eduard
May 24, 2019
No Comments

The importance of an integrated approach

The importance of an integrated approach https://eduardo.ro/wp-content/uploads/2019/05/image.png 718 478 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g May 24, 2019 May 24, 2019

An integral approach, in other words; a complete approach. This is perhaps the biggest challenge for a company. Using multiple resources to achieve an objective. Taking your customer’s customer journey into account and always being relevant without becoming annoying.

Many companies miss the mark
You probably recognize it; You have viewed a pair of shoes or a telephone in a webshop and then you are chased infinitely long with advertisements a

bout that pair of shoes or that telephone. Maybe you have already bought it and you get to see the same ads all the time. This is a good example where the webshop does not allow the advertising campaigns to be part of the entire picture. In this case the webshop does not work according to an integral approach.

Fortunately, we also see many companies that succeed (for the most part) in having all the different means work together well.

If you opt for a collaboration with EduardO you are also able to set up and roll out an (online) marketing plan according to the integrated approach. Whether it’s for your own company or that of an employer …

Showing relevant information and advertisements during the entire customer journey means that all means that we use must support each other. In the assignment you yourself started to think of different means that connect with the customer journey. You have thought about the integrated approach for a painting company.
Everything must be right to work from a first meeting to a loyal customer. This applies to advertising campaigns, findability in the search engine and the use of all other channels.

From reach to visit and from visit to customer.

We first try to reach the right people with an appealing message. If we then get our target group on the website, the website must match perfectly. It is therefore important that we use an integrated approach. We can develop the best ads, but they must be shown to the right people. The website fits in perfectly with this, so that the visitor is invited to make a purchase.
If you start thinking in advance about which channels are used during the customer journey, you will soon discover how important it is that every step is correct.
This integrated approach goes further than just online. Radio, television and print can also be part of this. The platforms such as the website and any apps are part of this but also the physical store.

Eduard
May 10, 2019
No Comments

Online Marketing; resources instead of goals

Online Marketing; resources instead of goals https://eduardo.ro/wp-content/uploads/2019/05/image-3.png 708 471 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g May 10, 2019 June 6, 2019

After we are clear about our identity, we are going to investigate which channels are relevant for our company to use. Online marketing is therefore not so much a different form of marketing. We only have many new possibilities to spread our message. We therefore do not see online marketing as a goal but as a means. Many resources even. It is important to realize that the use of online marketing should never be a goal. We have an objective from our company and are going to investigate what resources we can use to achieve this objective.

A good business plan

We often see companies using social media, for example, without knowing why. Facebook pages with hardly any followers and no interaction. Twitter from a company where we have not seen tweets for 3 years.

It starts with a good business plan. A clear strategy or simply a good idea!

The proposition:

Who are you as a company, what do you do, how are you distinctive, who is your target group and what is your objective?

The platforms (online):

We can use multiple platforms online to get that proposition into the world. We can develop a website, use apps or use company pages on social media.

The means:

To get the proposition that is placed on 1 of the platforms into the world, we can use different means for this. The search engine, social media, e-mail, and so on.
The choice for a company which platforms are used and which resources are used is all based on the target group and objective. How can we reach these people? How can we improve our service or product experience?
The chosen resources that are used must contribute to the objective.

The insights

“50% of our marketing budget is not used efficiently, we just don’t know which 50%” – Freddy Heineken.

As a last part we look at the statistics. One of the advantages of using all online resources is the insight. If you do it right, you can calculate the return on almost every euro spent.