Thoughts and vision

Attribution as a football team; https://eduardo.ro/wp-content/uploads/2019/05/attribution.jpg 1381 600 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g June 5, 2019 June 6, 2019

Eduard
June 5, 2019
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Attribution as a football team;

Put your “players” in the right positions! Checking out a keeper on the number of goals he scores? Chances are you will never be satisfied with his performance. There is a good chance that you will remove him (incorrectly) from the selection. We do not judge a keeper by the number of goals he scores.…

A customer’s journey https://eduardo.ro/wp-content/uploads/2019/05/image-1.png 599 400 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g June 3, 2019 June 6, 2019

Eduard
June 3, 2019
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A customer’s journey

The journey that a customer makes. Via different channels, on different devices and at multiple locations. Sometimes this takes a few minutes, sometimes a few months. From the first introduction to a company up to customer retention. What does a customer’s journey look like and how can a company respond to it? Many different models…

The importance of an integrated approach https://eduardo.ro/wp-content/uploads/2019/05/image.png 718 478 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g May 24, 2019 May 24, 2019

Eduard
May 24, 2019
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The importance of an integrated approach

An integral approach, in other words; a complete approach. This is perhaps the biggest challenge for a company. Using multiple resources to achieve an objective. Taking your customer’s customer journey into account and always being relevant without becoming annoying. Many companies miss the mark You probably recognize it; You have viewed a pair of shoes…

Online Marketing; resources instead of goals https://eduardo.ro/wp-content/uploads/2019/05/image-3.png 708 471 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g May 10, 2019 June 6, 2019

Eduard
May 10, 2019
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Online Marketing; resources instead of goals

After we are clear about our identity, we are going to investigate which channels are relevant for our company to use. Online marketing is therefore not so much a different form of marketing. We only have many new possibilities to spread our message. We therefore do not see online marketing as a goal but as…

What is CRO? https://eduardo.ro/wp-content/uploads/2019/05/image-4.png 731 476 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g April 24, 2019 June 6, 2019

Eduard
April 24, 2019
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What is CRO?

Before we start with the content part of conversion optimization, we will deal with a number of basic concepts. We also include a number of examples of the importance of conversion optimization. Then we look at the most common mistakes in a website or webshop and we teach you which figures you can look at…

The goals & KPl’s https://eduardo.ro/wp-content/uploads/2019/05/image-2.png 599 400 Eduard Eduard https://secure.gravatar.com/avatar/8e831887234c4f36a3463e4764b60e81?s=96&d=mm&r=g March 26, 2019 June 6, 2019

Eduard
March 26, 2019
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The goals & KPl’s

KPI, Critical Performance Indicator. Easier said; The most important figures that we look at to determine the success of our (online) marketing efforts. Which numbers? What figures do you look at to assess the success of using your online marketing? What goals do we have to achieve? You have an objective with your company and…