An integral approach, in other words; a complete approach. This is perhaps the biggest challenge for a company. Using multiple resources to achieve an objective. Taking your customer’s customer journey into account and always being relevant without becoming annoying.
Many companies miss the mark
You probably recognize it; You have viewed a pair of shoes or a telephone in a webshop and then you are chased infinitely long with advertisements a
bout that pair of shoes or that telephone. Maybe you have already bought it and you get to see the same ads all the time. This is a good example where the webshop does not allow the advertising campaigns to be part of the entire picture. In this case the webshop does not work according to an integral approach.
Fortunately, we also see many companies that succeed (for the most part) in having all the different means work together well.
If you opt for a collaboration with EduardO you are also able to set up and roll out an (online) marketing plan according to the integrated approach. Whether it’s for your own company or that of an employer …
Showing relevant information and advertisements during the entire customer journey means that all means that we use must support each other. In the assignment you yourself started to think of different means that connect with the customer journey. You have thought about the integrated approach for a painting company.
Everything must be right to work from a first meeting to a loyal customer. This applies to advertising campaigns, findability in the search engine and the use of all other channels.
From reach to visit and from visit to customer.
We first try to reach the right people with an appealing message. If we then get our target group on the website, the website must match perfectly. It is therefore important that we use an integrated approach. We can develop the best ads, but they must be shown to the right people. The website fits in perfectly with this, so that the visitor is invited to make a purchase.
If you start thinking in advance about which channels are used during the customer journey, you will soon discover how important it is that every step is correct.
This integrated approach goes further than just online. Radio, television and print can also be part of this. The platforms such as the website and any apps are part of this but also the physical store.
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